We are the ones that make it happen

Jeffrey Brown

The Boss

Jeffrey Brown

Founder of Hoppapalooza & CEO and head brewer at South Plains Brewing Co

Michael Lindström


Michael Lindström

Former board member of Sällskapet Malte & former organizer of Malmö Beer Week

The countdown is on

Hoppapalooza 2022 is not that far away...

  • 0
  • 0
  • 00
  • 00

Older posts

We saved these posts just for nostalgic reasons

4 jun 2018

Hoppapalooza 2018 – July 28th Beijers Park

We are proud to announce that Hoppapalooza 2018 will be at Beijers Park in Kirseberg
The lay up will be the same as last year so:
No cover
You buy tokens to buy beer
There will be food trucks and yes there will be gluten free and vegan alternatives
There will also be live music
Invites to brewers, bands and caterers will go out this week
More information will come so make sure to follow us in our social medias

25 maj 2018

Invites and location

The date for Hoppapalooza 2018 is set to the 28th of July
We have decided it will be an invitational event and all the invites will be sent out during next week
The location for this years festival will be a new one

20 jul 2017

A great podcast about us

What’s On Tap Podcast did a special on Hoppapalooza
Do not miss out on this excellent podcast and please go and visit them for lot’s of other great podcasts…

26 maj 2017

Some news

Of course the big news this year is the entrance is free! So if you still gotta have that t-shirt we will have them for sale. We are working with the city to make the festival bigger & better.

We just got approval from Gatukontoret to close off the street & set up tents.

So with free entrance we are expecting a much larger crowd, giving more people the opportunity to taste a huge variety of locally produced craft beers!

9 maj 2017

Invites are out!

We have now sent out invitations to all of our friends and colleagues in the craft beer industry in our area and even invited a few special guests.

If we should have missed anyone please feel free to send us an email at with all the information.

So keep coming back for more updates either here or on our facebook page…

21 apr 2017

Are you ready for Hoppapalooza 2017?

We just put up the event on Facebook so check it out and click to let us know you are coming

Invitations are about to be sent out to all the breweries and others who will participate to make Hoppapalooza 2017 the best festival of the summer

More info to come

2 aug 2016

Hoppapalooza is almost here

We are now preparing the 2016 edition of Hoppapalooza Festival.

When: August 6th
Hours: 13.00 – 20.00
Where: South Plains parking lot at Norbergsgatan 24, Malmö
Price: 250 kr (includes entrance, t-shirt & glass)
Beer: 20 kr ticket is for 10 cl or 5 cl for high ABV
Food: 25 kr & 50 kr tickets are sold

Come and support locally produced progressive craft beers

Tickets at Ticketmaster

27 jul 2016

Brewers List 2016

The long awaited list of breweries attending Hoppapalooza 2016

Amager Brygghus
Brygghus 19
Brygghuset Finn
Charlis Brygghus
Det Lille Bryggeri
Electric Nurse
Flying Couch
Funkyland Fermentationists
Ghost Brewing
Green Queen
Hasse Fasan
Hyllie Bryggeri
Klackabackans Bryggeri
Lilla Ölfabriken
Limhamns Bryggeri
Malmö Brewing Company
Pirate Brew
Rocket Brewing Company
Roots of Malmö
Skelderwikens Brygghus
South Plains Brewing Company
Tempel Brygghus
West Coast Bryggeri

Come and support locally produced progressive craft beers

Hoppapalooza Aug. 6th 2016 1pm – 8pm

Tickets at Ticketmaster

13 jul 2016

4 jun 2016

Invitations have been sent out

We have now sent out invitations to all the breweries…
As soon as we have confirmations it will be published here

1 jun 2016

Hello world!

Hi this is my first post on our new website for Hoppapalooza. Everything is focused on getting ready for August 6th 2016. I created a Facebook page, created a website, create an event on the Facebook page already got 220 likes the first couple of days, I had a meeting with Duffy agency where I had a team brainstorming marketing ideas, created a new event on which I understand is now called TicMaster with the link goes to the same site, and I’ve got Ro-Ki working on a recap video of last year’s event. I released one thousand tickets on Ticnet And with Duffy agency helping me hopefully will sell out. I’ll try to keep this site updated with everything that’s happening.